I brought this in Superdrug for £5.99. I had previously seen this product in Boots, however it was £6.99 and, at the time, they didn't have the colour I wanted.
Firstly, it comes in quite long small plastic tube, around 15cm long. When I first saw the product, I thought I would finish the whole tube within a matter of weeks, but that was before I realised a small amount goes a very long way! Rimmel claim this is a 9-in-1 skin perfecting BB Cream; 1) Minimises the apperance of pours, 2) Evens skin tone, 3) Mattifies, 4) Controls shine all day, 5) Smoothes, 6) Soothes, 7) Conceals dark circles, 8) Helps prevents blemishes and 9) Gives all-day coverage. This cream also has SPF 15 in, which is perfect for the Summer sun.
This BB Cream offers great coverage, part of the reason you don't need an awful lot. I would say it is medium coverage but definitely build-able. I apply this with my Expert Face brush by Real Techniques, and I spend a good few minutes properly blending it into my skin to get an airbrushed look finish. From my experience so far, I would say that this product only lasts about 8 hours, for me this is fine, but if you wanted an all day coverage, I would recommend giving your face a light dusting of powder. I am aware this BB Cream is matte, however if you had oily skin or the product looked a little dewy on you, it is easily mattified with any powder.
Overall, I love this BB Cream, as I feel like I am using a foundation but it is much kinder to my skin and pores, giving me a very neutral and skin perfecting finish!